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What set of elements is most commonly produced as part of an organization’s formal strategic planning work?
A. Mission, goals, objectives, strategies, and tactics
B. Culture, policies, budgets, workflows, and assignments
C. Audiences, channels, messages, schedules, and media lists
D. Products, pricing, packaging, promotion, and distribution
Answer: A
Explanation:
Strategic planning normally defines the organization’s overall direction through a structured sequence of mission, goals, objectives, strategies, and tactics. The mission explains why the organization exists, goals describe broad desired outcomes, objectives make those outcomes more specific and measurable, strategies define the approach, and tactics identify the actions used to carry out the strategy.
Question 2
Which option best represents a SMART objective for a communication program?
A. Create a detailed ethics guide and send it to all staff members.
B. Hold an employee ethics presentation before the end of the quarter.
C. Achieve 60% employee completion of ethics training by 12 June.
D. Improve employee understanding of the ethics policy sometime this year.
Answer: C
Explanation:
A SMART objective must be specific, measurable, achievable, relevant, and time-bound. Option C clearly states the expected result, the target audience, the measurable percentage, and the deadline. The other choices describe activities or broad intentions, but they do not provide a complete measurable outcome.
Question 3
Before launching a fast-moving communication project, what should a communication manager confirm with key stakeholders first?
A. The preferred communication tools
B. The sequence of planning meetings
C. The creative message approach
D. The business result the project must support
Answer: D
Explanation:
The communication manager should first make sure stakeholders agree on the business result the project is expected to support. Once the business objective is clear, the team can develop an appropriate communication strategy, choose useful tactics, set priorities, and measure success against the right outcome.
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